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Mobile attribution fundamentals in 5 min

Mobile attribution fundamentals in 5 min

Where do your users come from? What happens if a user clicks on two ads? Learn the basics of mobile attribution in this article.

Apple Search Ads for newbies

User Acquisition

Apple Search Ads for newbies

How mobile ad fraud could kill your runway

Mobile Marketing

How mobile ad fraud could kill your runway

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Mobile attribution fundamentals in 5 min

Mobile attribution fundamentals in 5 min

Where do your users come from? What happens if a user clicks on two ads? Learn the basics of mobile attribution in this article.

Apple Search Ads for newbies

User Acquisition

Apple Search Ads for newbies

Understand how the advertising network works within the Apple Store itself. Spoiler: for now, it has no user tracking issues

How mobile ad fraud could kill your runway

Mobile Marketing

How mobile ad fraud could kill your runway

Can you imagine attracting thousands of users and them not actually being real? Bots, click farms, and a long list of fraud modalities that you need to know to avoid in your campaigns.